About

Sasha

Founder & Creative Director

Fashion has always been part of Sasha’s life. Raised by two fashion designers, she grew up surrounded by fabrics, sketches, fittings, and a deep appreciation for the details that make a piece truly special.

That background shaped the way she approaches Sasha Live today. Every piece is chosen personally, with a careful eye for quality, fabric, fit, and design. Sasha has never believed in buying clothing simply because it is trendy. She looks for pieces that feel distinctive, flattering, beautifully made, and worth keeping.

Through long-standing relationships in the fashion world and connections with designers and boutiques, Sasha sources collections from Europe and beyond, often selecting pieces that are difficult to find elsewhere. Sasha Live is an extension of her own wardrobe philosophy: fewer ordinary pieces, more pieces that feel special.

I only choose pieces I would be excited to wear myself, beautiful fabrics, distinctive design, and quality you can feel.
And this is only the beginning, with original Sasha Live designs still to come.​
The Philosophy

We believe great style begins with how a piece makes you feel. Every item at Sasha Live is selected with intention, with close attention to fabric, fit, craftsmanship, and the details that make it stand apart.

We don’t chase every trend or fill our collections with pieces just because they are available. The goal is to find clothing that feels special, looks beautiful, wears well, and brings something distinctive to your wardrobe. Quality and individuality always come first.

Testimonials

"I loved the black cord set that I have bought the most. That is a really good find. Thank you!"
Akshita Chandra
"Beautiful piece... Material is extremely soft."
Victoria Aldridge
"Perfect condition and fast shipping. Thank you so much."
Shellie Warnock
"The 2nd shipment is even better than the 1st! Gorgeous quality, super comfy and so stylish! Thank you Sasha and Gil ❤️🫶🏻"
Gina Parhar
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